MARKETING

I’ve developed strategies that have produced compelling stories and engaging content, leading to community building, campaigns that resonated, and brand loyalty. 

The

Change Up

Integrated Strategy Project

Social Strategy Project

The Best Experience

Copywriting Project

Disrupting The Norm

  • Developed and tracked campaign and social metrics through analytics and wrap reports & led strategic revisions or amplification based on positive or negative metrics

  • Pushed clients out of their comfort zones to pursue new strategies based on research, data, and cultural and community insights

  • Created trend reports, captions, brand stories, website, decks and email copy 

  • Published a Substack titled No Pressure during the pandemic, co-founded in 2020, resulting in 20 published volumes and 100+ subscribers

Additional Tid Bits