The best experience
Porter Airlines wanted to replicate its exceptional in-plane experience in the digital space as it expanded its fleet nationwide and internationally. Branding, positioning and messaging had to be cohesive across the board.
The Challenge
Executed stakeholder interviews to understand all aspects of the organization and what was important to them
Uncovered key in-plane experiences that made a difference to the target audience & that we could highlight on social media
Led brainstorms to ideate on concepts and strategic content pillars
The Prep
Developed a social strategy that highlighted the experiences people loved about Porter Airlines (the people, elevated economy experiences and local hidden gems)
Managed social strategies that centred community and cultural needs alongside business goals
Targeted key audiences, created content calendars, and ideated with the social team
The Solution
Increased 12k new followers in the first 7 months
Influencers reached out and wanted to partner with Porter
Brand partnerships activated
Porter was perceived as a lifestyle brand after the 2 years working with them, which was a key goal
Air Canada copying Porter Airlines' campaigns and messaging
