These are the three imperatives I bring to everything I do. With over 8 years of experience, I approach my work with a sense of purpose, ensuring that what I produce has an impact on people’s lives. This leads me to community. It is, and will always be, at the centre of any strategy, research project, or workshop I facilitate. If I am designing a solution, it must build from, support, and enrich the community I work with. Working in this way drives me to learn and grow, which leads me to develop projects with humility and an open mind. 

To build on these three principles, I recently went back to school to pursue my Master’s degree in Strategic Foresight and Innovation at OCADU. I wanted to make a pivot that was more meaningful, focused on social impact and innovation. 

In the past, I developed brand, content, social & campaign strategies, working in-house (at Mejuri, KOTN & Tkees) and in the agency world (Momentum & Academy). This work centred on community-focused, data-driven executions that laid the foundation for my work today. 

Beyond work, I’m either doing something crafty, like pottery, or cooking up a storm. I also love pilates and yoga, and a good self-care day.