https://www.nishase.com/work daily 1.0 2024-08-26 https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1688162041008-2YTLSJN7L19YGH5XT00J/Screen+Shot+2023-06-30+at+5.53.25+PM.png WORK https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1688162095766-PYNLZHNAG9SMF5K5XXC7/Screen+Shot+2023-06-30+at+5.47.24+PM.png WORK https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1688166106519-YRQM1QSXNMNGEWH2FLK2/IMG_9669.jpeg WORK https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1688176226788-WX0JWSFA1M6EYVZ0XNLE/Screen+Shot+2023-06-30+at+9.49.51+PM.png WORK https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1611430843495-5QOJSZXK2RAS4OQ30K55/CFE9746B-4AE4-4245-9999-78E496E42E7C.JPG WORK KOTN I managed Kotn's paid social channels by developing comprehensive content strategies, creative briefs and monthly content plans. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593543007682-0EBS5ZA6RVA910LQ29TM/Screen+Shot+2020-06-09+at+4.20.16+PM.png WORK TKEES I successfully worked with the team to drive sales through email, social and website. I created strategic content plans and engaging copywriting for the launch of Nudes Footwear, CORE Footwear, Animal Print Sandals and Nudes CORE Sweats. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593542749212-T7Y2K192W661IISF3MVY/Screen+Shot+2017-03-11+at+6.15.41+PM.png WORK MANI JASSAL I was able to build my website skills when working with Mani Jassal. I worked with the team to develop the UX, content and launch the website, as well as implemented a plan for SEO. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593542872034-FGJQ7QIJLP2E6QDCXEWG/Screen+Shot+2017-03-11+at+6.17.13+PM.png WORK 1LOVETO The team at 1LoveTO wanted to rework their social strategy, so I came on board and created a visual and content plan for their social channels. Engagement was higher than before and resulted in positive sentiment. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593546670268-3F1O4LM70GN7I22I8QM4/Screen+Shot+2019-05-01+at+4.18.27+PM.png WORK I worked closely with the UX team to create the perfect flow for the homepage and overall website. I wrote copy for the different pages on the site, including product pages, the about section and campaign stories. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593546743267-QTC3LBKWHUCI2S8GCU91/mejuri_42913683_193265348247503_7877015272366221474_n.jpg WORK Print, packaging and in-store assets are where visuals and copy worked harmoniously together. By working with creative, we came up with cohesive campaigns that spoke to our audience. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593546948480-RZNILQ4FBLCWQUBACSNG/1BCE5087-9A36-4AD4-91F0-5258DE3D4EAE.jpg WORK The IWD campaign was one of the hardest yet rewarding pieces of content I worked on with the team. I also developed copy for ads in Toronto, and wild postings in New York, Vancouver. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593546772823-KG5FZ54A3WS8CQNB2K8R/Screen+Shot+2019-05-01+at+4.32.32+PM.png WORK By working closely with the marketing, influencer and creative teams, I was able to develop the brand guidelines for Mejuri’s Instagram account. While managing the account, Mejuri’s followers on Instagram went from 60,000 to 450,000. This was the result of successful social media campaigns for product launches and partnerships. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593547081560-UC8F88J11ZR2FRWCL6GB/mejuri_45653176_532290323954972_1713591241129074885_n.jpg WORK This is where I had a lot of fun! With creative, I created content for three newspaper editions that included interviews, style guides, interactive content, and advice columns. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593547017849-3HITC9U6RSSGR60ZH0YF/Screen+Shot+2019-05-01+at+4.07.31+PM.png WORK Through research, I developed cohesive stories for the weekly product and campaign launches on the website, digital ads, social and in-store activations. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593546723777-OA394IBFZMAOBSAQXAUZ/image-asset.png WORK Keeping in tone, I was able to adapt ad copy for various campaigns and audiences on Facebook, Instagram, Hulu, and Spotify. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1594142087642-HPBYOKDGCZOGSUC11R58/image001.jpg WORK NIKE If you didn’t know, Giannis’s fave movie is Coming to America. So, it only seemed right to use elements of the film when launching his new shoes. I developed a content plan for the launch and created a scavenger hunt that lived on social and in real life. The campaign had a total of 333.6K impressions on Footlocker Canada’s Instagram account. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593549670207-8SNF5734TQCR6QEIAJGM/maripiermorin_73407467_920157311699030_8487627179658825569_n+%281%29.jpg WORK BUICK + GMC By working closely with influencers (from ambassadors to micro), I was able to create authentic content strategies that leveraged their lifestyle and related back to their audience and brands. Influencer content always performed above the industry standard (which is a 2.5% engagement rate). https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593550024433-IFRTG8WEZGWNHG5LXW0G/Screen+Shot+2020-06-30+at+4.46.55+PM.png WORK BELL Engagement was key for Bell During the TIFF season. We developed organic and ad campaign content that showcased iconic seats from films that people had to guess to win a selection of prizes. There was positive feedback from the client and the audience (online and IRL). https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593550561855-Y3DASCUWVLOSN2TRFFFX/IMG_9669.jpg WORK CONVERSE We recreated a base camp in the middle of Queen St. to launch Converse’s Mountain Club shoes! I reached out to influencers who would align with the campaign. While also building relationships and guidelines with them to create compelling posts on Instagram. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593551212610-0JV2BB3S6SFI0B1JI4ER/indelight_69095696_2540203566038322_7026600701649095887_n.jpg WORK INTERNATIONAL DELIGHT With PSL season and the holidays around the corner, I worked on developing launch strategies for ID’s holiday creamer campaigns. The client loved the thought process behind each strategy. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/1593551336393-10N160VRHGMSNK7DZSP3/IMG_2696.jpg WORK RESEARCH + DEVELOPMENT For new business (Call it Spring, Accor and Coke), I worked with my team to understand the brand landscape and consumer needs by conducting extensive research. This would lead to a cohesive integrated or social strategy and (of course) actionable insights. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/5508cfa7-f64b-450e-95ee-04f1f1c1b5b7/Screenshot+2024-08-26+at+1.18.33%E2%80%AFPM.png WORK - Make it stand out Manage and help develop Academy’s quarterly trend reports, where we zoom out and share the macro movements behind the micro, starting by asking, “where did this originate?” and following the groundswell into how it’s shaping culture. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/59d2d54b-b418-4abc-9244-6c86c062c5e6/Screen+Shot+2023-06-30+at+6.13.43+PM.png WORK MILKUP Developed social and campaign strategies that took audience insight & paired it with business objectives to create unforgettable moments for Gen Z & the brand. A once dairy-skeptic generation lined up for hours, engaged on social to come to the first ever post-to-pay pop-up, Big M’ood Market Dinner & Breakfast Club & Moo’seum. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/6ea6078e-8609-4968-b33f-254f00076557/Screen+Shot+2023-06-30+at+6.11.04+PM.png WORK PORTER AIRLINES Developed an always-on social strategy & Worked with the team to develop a social-first campaign to launch Porter Airlines' new fleet with a bang that re-introduced their brand messaging and Actually Enjoy Economy campaign, which led to 1.5K new followers in less than 2 months & +11k in 7 months. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/8fcd6787-13bf-4518-9a44-2f02002fd6c7/Screen+Shot+2023-06-30+at+6.20.11+PM.png WORK SAJE Won the Saje Wellness account by pitching a comprehensive brand & social strategy, showcasing how they can boldly own their 30 years of experience in a new & saturated market. https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/5f5ac048-68ed-4738-9317-471682eea44c/E6528EB2-B57C-433D-AF88-E353F3ED2EC4.JPG WORK EVERYTHING ELSE Help set the team up for success by building compelling campaign, brand & social strategies for the launch of Arcana, Sleep Country’s events & social, General Assembly’s frozen pizza campaign, Seashell social content, Rock of Ages pre-show ad campaign, Mejuri styling videos, Affirm/Paybright social content and thesuperloop brand launch. https://www.nishase.com/about daily 0.75 2026-01-08 https://images.squarespace-cdn.com/content/v1/5835077febbd1a49b8b38f41/21e6823e-b372-4ee3-8c68-ea1fb2e9e7fa/IMG_5100.JPG ABOUT I’m a Strategist with over 8 years of experience. I’ve worked on numerous brand, content, social & campaign strategies, working in-house (at Mejuri, KOTN & Tkees) and in the agency world (Momentum & Academy). I enjoy mining insights, but not solely from data - community input and cultural nuances also play a huge role in my work. I am currently pursuing my Master’s degree in Strategic Foresight and Innovation at OCADU. I wanted to make a pivot that was more impactful and purposeful, focused on social impact and innovation. Beyond work, I’m either doing something crafty, like pottery, or cooking up a storm. I also love pilates and yoga, and a good self-care day. https://www.nishase.com/contact daily 0.75 2023-06-30